Tiny Happy People

BBC Education | Ongoing Social Media Management

The creative

We were retained by BBC Tiny Happy People to lead their social content production across Instagram, Facebook, and TikTok (via CBeebies), shaping the brand’s visual identity and driving platform growth with a fast-paced, editorial-first approach.

The impact

  • +85% year-on-year video views (4M → 9M)

  • 3.25% average engagement rate across Redbricks-produced content

  • +142% increase in Instagram link clicks

  • 950K views on Cooking with Carter, leading to the brand’s first crossover with BBC Food

What we did

Whilst working with Tiny Happy People, our roles included:

  • Delivered 10+ vertical videos per month

  • Produced shoots with celebrity parents like Danny Miller and Holly Hagan

  • Managed a trusted network of 12 family influencers

  • Created performance reports and evolved strategy in real time

  • Collaborated with BBC Food, Masterbrand, and CBeebies for syndication

  • Developed repeatable formats like ‘Expert Reacts’ and viral spinoffs like Scouse Baby meets Scouse Elderly

Why it worked?

Every piece of content was co-signed by BBC editorial and a Speech and Language Consultant, meaning we had to move quickly without ever missing a beat on compliance. From jumping on viral trends to creating thoughtful campaigns about early communication, we delivered storytelling that was timely, trusted, and tailored for parents.